Louis E. “Red” Larson of Okeechobee began his dairy farming career on a small rented farm in Dade County after serving as a pilot during World War II. Larson Dairy, Inc. encompasses several thousand cows and more than 10,000 acres in Okeechobee and Highlands Counties. Larson served on the USDA Dairy Advisory Committee during the Kennedy and Johnson administrations and was instrumental in developing present day milk marketing methods that benefit both the dairy industry and the consumer.